Barstool Announces DraftKings Partnership Minutes After PENN Non-Compete Expires

Barstool Sports offered an uncommon advertising and marketing partnership with DraftKings fair correct-making an strive minutes after its non-compete with PENN Leisure came to an break. [Image: Shutterstock.com]

Barstool Sports officially offered its unique uncommon advertising and marketing partnership with DraftKings fair correct-making an strive minutes after the break of Enormous Bowl LVIII. The timing is noteworthy as the Dave Portnoy-owned company had a non-compete with outdated proprietor PENN Leisure that blocked it from getting in this form of deal till the break of the NFL season.

Barstool Sports personalities, at the side of Portnoy, appeared within the video announcement:

The tackle a scene from the film Fundamental League hearkens wait on to when Barstool previously partnered with DraftKings in 2014 and now the 2 corporations contain advance fat circle.

A Barstool-branded sportsbook operated within the US when PENN Leisure owned Barstool sooner than the PENN pivoted and signed a model out ESPN to starting up ESPN Bet. In turn, Dave Portnoy purchased wait on the corporate he based mostly for fair correct-making an strive $1 after PENN spent $551m to rob it.

Rumors had been doing the rounds in recent weeks a couple of hyperlink-up with DraftKings and the deal is reportedly worth in low eight figures every person year.