Crypto Companies Replacing Premier League Gambling Sponsors, Investing $170m This Season

Cryptocurrency firms compile invested almost $170m in English Premier League (EPL) teams to this point this season. [Image: Shutterstock.com]

Cryptocurrency firms are investing carefully in the English Premier League (EPL), committing almost $170m for the 2024-2025 season. Bloomberg News reported that this figure will in all probability make bigger with more agreements to reach at some stage someday of the season.

With a ban on front-of-shirt gambling sponsors from the commence of the 2026-2027 season, teams are purchasing for methods to interchange these profitable earnings sources. It appears to be like that cryptocurrency firms are coming into into the breach.

Manchester City reporting a $70m, three-year agreement with OKX

One of the most important most valuable partnerships encompass Tottenham Hotspur penning a take care of in style cryptocurrency alternate Kraken and reigning EPL champions Manchester City reporting a $70m, three-year agreement with OKX.

The businesses assuredly rep access to promoting positions round stadiums on game days, appearances on physique of workers jerseys, and access to avid gamers to create uncommon utter material.

Сайт Bloomberg News describe explained that clubs assuredly quiz cryptocurrency firms to pay the sponsorship upfront in living of a more expressionless association resulting from the sector’s volatility. The contracts furthermore compile clauses that enable teams to exit the agreements if definite points come up that could perchance also motive reputational hurt.